Posts Tagged: Cost Management

In Sickness and in CRM: Forging Stronger Patient Relationships

Scenario being, a busy hospital where patients are cherished not necessarily as another entry in the column but with their names and stories. Enter Healthcare CRM. CRM, short for customer relationship management if you’re not in the know on that acronym this isn’t intended for the quarterly sales summit. It is now as essential to doctors and nurses as it is to a corporate administrator.

In the past, providing patient care was like running an obstacle course. You would have just mountains of paperwork waiting for your attention, and those few “please hold” moments for eternity. CRM has overturned this similar to a very caring assistant. It picks up patient information, sets appointments and maintains medical history and does away with the human error. Hospital brisk walks have been reduced to a science thanks to CRMs!

Once Fred, a randomly drawn up patient disclosed that his visit to a clinic felt to him like he was meeting family. Without him having to mention a word the nurse had his last knee surgery on her palm. Was it magic or just straight forward data management? Voila. With CRM, nothing gets missed that’s how you build a narrative of patient care which is all tech, a little empathetic and as successful.

The data security that means much to us need not be left behind as well. It is actually the fortress that looks on to protect patient details. Usually, the healthcare CRM solutions room in all the vital information away from the reach of people considered unsanctioned. But we can all imagine the disaster if your blood type was just the new username!

CRM’s beauty is transferred to the caregiver, as well. It takes a large burden off reducing human errors from the to-do-list it gently lets caregivers get on with what they love to do best, and that is to care for patients. Yes, deploying CRM could look just as tedious as saying a new language but the results it brings to the table are both relief and extreme improvement.