Swag bags bursting, faces everywhere, and a packed trade show floor. Which calls for attention? You guessed it: tables laden with colorful promotional cups with logo. Participants all day coffee in the morning, water at lunch, maybe a slosh of lemonade after the expo shuts. A good cup fits them all. Your brand thus merges with every handshake and every contact.

Let us talk about numbers now. The Promotional Products Association International has sorted through the figures. Reusable cups draw almost 1,400 brand views every cup, with an astounding eight month lifetime. Guests also bring their preferred finds back to the office or house, showing them to fresh circles long after your stand is closed. That cannot be matched by any banner ad. One never logs off in networking.

Get rid of the stuffy souvenirs. There are every imaginable style for cups: stainless for the sophisticated audience, flexible plastics for the laid-back group, stadium cups for sports fans, and collapses for those who travel small. Combine vivid colors with your logo, and the trade fair’s backdrop starts to feature your logo. Although attendees may not remember every elevator pitch, the free Coke cup following a long keynote? That’s correct.

Turn things around using technology. Mark a QR code on your cups to quickly access prize information, catalog downloads, or event schedules. Some businesses use color changing ink; a simple cold drink will turn your drab cup the focal point. This kind of surprise turns an everyday object into a conversation starter and creates the very kind of debates that make trade events unique.

Green is not a passing fad. More companies than ever are cutting single use giveaways. Offering reusable cups especially ones made of recycled materials or biodegradable plastics helps your brand project responsibility. People can see. They remember the earth somewhat cleaner and the brand whose water kept chilly.

Ordering bulk greatly lowers cost per impression. Transportation is simple; intricate assembly, breakage, or spillage are not a concern. Bonus: avoid chewing up display space, stack neatly, and cups go out quickly to even the largest gatherings. Left at the motel, ignored cup? There are no tears; only reason for attendees to stop back for a quick greeting and another drink.

Promotional cups from companies mix a little fun with utility and visibility. Get a batch for your next trade show and see brand recognition improve with every clink and drink on the floor. Also note foot traffic. Success is indeed just one cup away sometimes.